A2 Advanced Portfolio - Main Task - Music Video- Adash- Take Me Out

A2 Advanced Portfolio - Ancillary Task 1 - Digipak

A2 Advanced Portfolio - Ancillary Task 2. Artist's Website

http://kingalfredmedia.wix.com/adash-dec5

A2 Advanced Portfolio - Group Evaluation

A2 Advanced Portfolio- Prezi Personal Evaluation

Audience Feedback

We got a group of four 17/18 year olds to watch our music video from our audience demographic. We asked them their thoughts:

What did you like?

•         The jellyfish are in harmony with the music and add to the music video
•         General feel of the video is good
•        Said that this video would influence to buy the song more than if they’d heard the song by itself and they’d be more likely to watch and listen if it was being screened rather than listening on the radio
•         The juxtaposition of Calvin and Adam was good

What would you change?

•    Thought the beginning, Adam in the park was incongruous because of Calvin in the same location later on
•      Possibly make Calvin seem more isolated through filters on the shots (e.g. make them less vibrant than Adam’s shots)

Any other thoughts?

•      Adam is better when he’s relaxed – for example in the last shot when he didn’t realise he was being filmed
•       Thought that the genre was ambient dance – this is different to when we asked the focus group without showing them the video, who thought it was indie rock

Digipak

 
 
 
 
I took the lead with the Digipak, below is a first draft of the design, using Photoshop.
Above is one of the first stages in making the top upper right panel, I created it by using different layers of images, with the magnetic lasso tool I deleted sections, placing it on an invisible background so that you can see sections through the other images.

I hand drew a tripod for our tripod productions ident.

I decided to use screenshots taken directly from the video so as to give a strong sense of contingency between all the main task and ancillaries.

We used this template as a blueprint for our digipak design.

Audience Feedback 13/02/14

We prepared questions for four people in the middle of our target age demographic and two at the top end of our age group. We had a formal set up, with exam style chair set-up and we left them whilst they watched the video and answered the questions so as not to influence them. We had them listen to the song first before watching the video and afterwards they answered the questions for about 5/10 minutes.

 

The most surprising piece of feedback was the 'uplifting response', although we purposely made it have a 'happy' feel, we didn't expect it to have such a strong effect.

Finished Website

 We created t-shirts and merchandise to our page which we created on vistaprint.

 Above is a jumper which we added tour dates on to give a realistic feel to our artist.

 Above, is our homepage for our Wixx website using a ready made template. We continued our colour motif of blues and purples from our music video. We had links to social media sites and songs which play from his album, we went with a simplistic modern design as during our research looking at other artists websites we found they were the easiest to use.

Here are the different sections for our website.